Beauty Trends to Look Forward to in 2021

According to all the top Beauty Blog, it is predicted that 2021 will bring revolution in the beauty industry.


As future COVID-19 outbreaks might be a possibility, brands are locked into a race to innovate. “Advancements in AR technologies will play a key role in driving this,” Ukonwa Ojo, senior vice president of MAC Cosmetics, believes. After all, stay-at-home orders mean that we’ve been encouraged to prioritise touch-free shopping and virtually try on products. Just a few years ago, a virtual try-on feature would have you looking like you’d been made over by a mortician, nowadays the effects can be hyperrealistic. MAC’s YouCam technology claims it can “create photo-realistic simulations that can be tested on any skin tone and adapted to different textures, mattes, sheens, glosses and more than 200 shades of lip or eye colours.” Social media, particularly Instagram and YouTube, has been widely accredited with the democratisation of beauty. In 2018, beauty content generated more than 169 billion views on YouTube. The result is a highly engaged audience, fluent in small-print formulas and who know the difference between a retinol and retinoids.With the suggestion that 3D makeup could become as ubiquitous as the real thing, there is also the possibility of this shifting how we see ourselves in real life.“The future of beauty is never ending.” Under lockdown, the concept of the future feels almost unbearably charged. A new dawn in beauty technology will bring us closer to ourselves than ever before, but there is the potential to go beyond who we are, too.

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